▶️ Promoting Your Product
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Products live and die by their marketing, especially when it comes to promoting it during big events.
In this episode, Justin & Ross discuss the pre-launch tactics they used to make thousands of dollars, and the strategies that grew their brands over time, with special emphasis on hyper-promoting product updates within the WordPress community.
Some other examples include “platform” plugins (like Divi) and how to get the most out of the add-on model (like UncannyOwl).
Enjoy!
Topics & Timestamps
- 3:30 – Launching Project Panorama
- 14:10 – Launching LearnDash
- 21:23 – How Ross launched add-ons
- 25:14 – Justin’s view of the add-on model
- 32:10 – Successful point release strategy
